Electrabike

Details matter!  It’s the bells and whistles that give your ride that extra touch of personality so why not have some fun with it!  From fashionably functional baskets, racks, fenders, bags, cup holders, lights, mirrors,  saddles and grips, to  shirts, socks, hoodies, handlebar flowers, tassels and the cherished bell, Electra encourages you to dress yourself and dress your bike. You can even attach a camera to your handlebars with a custom camera mount to  document your ride and share with us on facebook! Head on over to the Electra USA online store and express yourself with your favorite Electra accessories!

Want to add another splash of fashion to your Electra ride this Spring? Take a look at our new Sugar Skulls and Green Flash ladies’ hoodies now available in the online Electra USA Store.

Check out the details of the two latest additions to the Electra Life Apparel Collection.

The black Sugar Skulls Hoodie features a sophisticated black on black embroidered Electra logo on the front and playful green skull design (amor por vida) on the lower front and side. A smaller embroidered electra logo and green skull adorn the rear zipper pocket while the hot pink skulls liner is sure to add spirit to your ride.

Snuggle up for the sunset in the Green Flash Hoodie that features a stylish embroidered white Electra logo on the front. A smaller embroidered electra and beautiful flowers with a petite butterfly accent the rear zipper pocket. Don’t miss the additional bouquet on one sleeve! The “flash of green” pops in the lining and front pockets.

Both fully lined hoodies are slim fit design, so make sure to order one size larger for a looser fit.

MSRP $59.99.

It’s that time of year again…our OPEN CASTING CALL!

We want you for our 2013 campaign.

We’re looking for real peeps rather than supermodels, but if you happen to be one that’s just fine. We are seeking individuals with diverse, eclectic interests and your own sense of style. Males and females between the ages of 18 and 70, any race, size, and ethnic background.

The photo shoot is set tentatively for mid-May and location is yet to be determined. Must be willing to work in trade for a bike or equipment and Electra will not cover travel costs. If you are interested or know someone else who might be, please submit one face photo and one full body photo and tell us a little about yourself to casting@electrabike.com by 04/10/2012.

Hey check out that awesome Electra Townie! Oh, and, you might also recognize the charming Gabrielle Anwar from the USA Network series Burn Notice. Gabrielle stars as Fiona on the show and we’re thinking maybe she’s gearing up to ride her Townie in an action-packed scene! We can dream.

Thanks to Mack Cycle in Miami, Florida for the great photo!

Way to Roll Gabrielle!

It’s pretty clear that Electra is passionate about encouraging and supporting the ongoing growth and enjoyment of everyday cycling. And our products speak for themselves in demonstrating our commitment to making unique bicycles that speak to a lady’s sense of style and fashion. So, we made sure to be upfront and center at the first ever Women’s Cycling Forum that took place during the National Bike Summit in Washington, D.C. last week. It was an exciting and lively discussion in a packed room!

While 2 hours wasn’t enough time to cover all the exciting advancements that are happening in women’s cycling, the impressive line up of speakers and hundreds of advocates, championed us to keep the conversation going! We encourage you to keep sharing your experiences and thoughts with us on facebook and this blog.

Another key takeaway and the focus of the National Bike Summit was that we have the power to keep affecting change if we continue to speak out and share our thoughts and wishes with our elected officials. So join in and help preserve funding for cycling programs and infrastructure. An easy first step is to contact  your local bike advocacy group.

Way to Roll! Electra Style.