Electra Casting Call

By Elayne Fowler | March 8, 2013

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Lori West Wraps Up Her Month of Commuting on an Electra Verse

By eadmin | December 19, 2012

“Poppy went to the Forum in Carlsbad and picked out few holiday gifts. The apple store was hopping. I hit Jimbos and did my organic, gluten free shopping. My legs feel strong this biking stuff is not only fun but a cheap workout! Cheerio!”

- Lori West

Lori’s 1-month commitment to commuting only by bicycle finally comes to an end this week. She learned so much this month and crafted a truly special relationship with the road and “Poppy” her Electra Verse bicycle. Lori can have the keys to her car back but we think she’ll still be riding a lot more than usual now that she’s experienced how a bike can take you different places.


Way to Roll Lori!

Electra Bicycle Company - Lori West

“Passed this fisherman on the beach pedaling hwy101 near Cardiff Reef. Nice cool cloudy day perfect for fishing. My ride was fun. I quacked at a duck in the lagoon….you can’t do that from a car. Happy day.” – Lori

“Got my ride in today before the rain. I really can’t believe how mass transit is not really set up to move the amount of people they should. I should be able to jump on a high speed train to LA and ride my bike around Hollywood! We are way to dependent on automobiles. My eyes are open. We need to save our planet. Europe has so many options for their people. When did we lose touch?” - Lori

Electra Bicycle Company - Lori West

“Hello from the view at Cardiff Reef. I am so lucky to ride a bike in this world around such amazing scenery. California is beautiful.  Now that I have a kickin’ hot Electra I plan on taking some road trips. Just hop on a bus or the coaster and I have so many options. I’m going to San Juan  Capistrano soon, maybe to see the swallows. I appreciate the earth more and need my car less! Thanks for a great ride! Thanks Electra, thanks GoodOnYa Bar, thanks Ride Cyclery ! Happy Holidays.” - Lori

Electra Bicycle Company - Lori West

“Here’s Poppy getting a ride on the Hwy 101 Bus! Gave me some time to hang out and sight see from Solana Beach to the train station in Encinitas. My commute to work was a breeze! Having fun! Lovin my ride!” – Lori

Electra Bicycle Company - Lori West

“Visions of my chidhood in the pouring down rain! I had my LPGA rain gear on to protect me from the elements. The truck tried to splash me but missed. Ha! Ha! Here’s a view of the lagoon by La Costa Resort. Feeling alive!” – Lori

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Commuting as Meditation: Lori West and Her Month on an Electra Verse

By Electra | December 14, 2012

“Having a riot checking out all the local spots. This area is sooo cool really. I think it has to do with the Swami who started the Self realization foundation Google it it’s amazing. The building is definitely a landmark!”

- Lori West

Sights, Sounds, Smells. Something is always fresh and new as a bicycle commuter. You actually get to experience the out of doors in a whole new way…seeing things you never saw from your car, smelling fresh bread and coffee as you cruise down main street in the morning, feeling what it’s like to ride next to a one-ton vehicle. Daily commuting life becomes a sort of meditation as you start to bond with your bike noticing the little things about your experience and sometimes the struggle it is to be a commuter in a car-centric world. But you also start to bond with your bike! Lori West updates us on the little joys discovered during her month of commuting on her brand new Electra Verse 24 she’s lovingly named “Poppy”.

Lori West handed over her car keys for the experience of a lifetime on an Electra Verse 24. For the next month Lori is pedaling the streets and canyons of California and you can keep up with her experience right here on the Electra Bicycle Company Blog.

Way to Roll Lori!

Lori West Commuting by Bicycle - Electra Bicycle Company Verse

“Riding past Morgans Run a cute local Del Mar golf course. Foggy and misty this reminds me of Carmel, Ca. Biking definitely raises your senses and brings back old memories. The smell of a skunk lasts a lot longer on a bike!” – Lori

Lori West Commuting by Bicycle - Electra Bicycle Company Verse

“Hello from swamis surf spot. Some amazing artist carved this at the entrance. Way cool! I got a lesson on flat repair at Ride bike shop just in case. But all has been smooth. just a few big hills have slowed me down.” – Lori

Lori West Commuting by Bicycle - Electra Bicycle Company Verse

“Went christmas shopping at the Forum. Lucky I was on a bike because parking is not a problem and I get smaller gifts! Saving gas and money at the same time!” – Lori

Lori West Commuting by Bicycle - Electra Bicycle Company Verse

“Hello, here is a view of cardiff reef. The tide is really low. They moved a lot of sand this fall and it sure looks different around the break “Restaurants”. Tried to catch the coaster to the Encinitas station to help my commute but it doesn’t stop there. You have to go to Oceanside. Crazy. It should be easier to get around without a car!” – Lori

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A New Perspective: Lori West’s Commuting Journey Continues

By Electra | December 10, 2012

“Back at Ride Bike Shop getting a small tuneup. Dillon got my basket on tighter, filled up the tires and adjusted the front brake . Ride moved to a beautiful new location, you should check it out if you love bikes and need to do some killer Christmas shopping. Now on to Whole Foods on my way home. Beautiful sunshine breaking out at the beach.”

- Lori West

Week three into her bicycle commuting adventure Lori West continues to experience her surroundings in a fresh way. There’s a lot to be said about the joy of seeing your town from a new perspective and as you can tell Lori’s excited about her new outlook on life via bicycle.

Lori West handed over her car keys for the experience of a lifetime on an Electra Verse 24. For the next month Lori is pedaling the streets and canyons of California and you can keep up with her experience right here on the Electra Bicycle Company Blog.

Way to Roll Lori!

Lori West Monthly Commute Electra Bicycle Co

“How beautiful is this…on a bike!” – Lori

Lori West Monthly Commute Electra Bicycle Co

“Kook splashes Poppy in Cardiff-by-the-Sea” – Lori

Lori West Monthly Commute Electra Bicycle Co

“Here’s a picture of my commute on El Camino Real. I never knew there was so much green space all around us….. Things  I never noticed in my car! I’m happy on Poppy!” – Lori

Lori West Monthly Commute Electra Bicycle Co

“Went shopping for a christmas gift for a foster kid on my bike. Walden Family Services helps out kids who need a home. Our favorite organic food cafe Healthy Creations has a gift tree you pick out a card with what the child wants and you shop! How fun picking out Legos and a Nerf football. It all fit nicely on my ride! Ho ho ho…. Getting in the mood. 21days til Santa.” – Lori

Lori West Monthly Commute Electra Bicycle Co

“This is my friend AND driver for a carpooling ski trip for the weekend. Mammoth is getting pounded!” – Lori

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Lori West Pedals Off Into Her First Week Without A Car

By Electra | November 30, 2012

“Enjoying Thanksgiving in Palm Desert on Poppy! 80 degrees!”

- Lori West

Pro Golfer Lori West handed over her car keys for the experience of a lifetime on an Electra Verse 24. For the next month Lori will be pedaling the streets and canyons of California and you can keep up with her experience right here on the Electra Bicycle Company Blog. It’s guaranteed to be a fun and even familiar experience to follow.

Way to Roll Lori!

Pro Golfer Lori West and her new Electra Verse 24 Bicycle

Day 5:

“Rode around the country club. Gorgeous day!”

Pro Golfer Lori West and her new Electra Verse 24 Bicycle

Day 6:

Tried out all my gears today. Number 24 was ok and I was flying around the club! It’s nice here, not as many hills as my commute in Encinitas!

Day 7:

Played 18 holes of golf at Heritage Palms with the pro Debbie. Finished my round and rode 4 miles to the Beer Hunter to watch football with my family! Fun ride now having a Bards Gluten- free beer!

Pro Golfer Lori West and her new Electra Verse 24 Bicycle

Day 8:

We need more bike racks. Just found this one and made me smile :)

Pro Golfer Lori West and her new Electra Verse 24 Bicycle

Day 9:

Hello here’s the view of the day! Batiquitos Lagoon Carlsbad. Another beautilful ride. I feel alive and getting in shape one hill at a time. Had to walk a steep one today! I’m not in a hurry but I notice way too many cars! Get a bike!

Pro Golfer Lori West and her new Electra Verse 24 Bicycle

Day 10:

Basket is full of goodies! Ride on!

 

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