Posts for ‘March, 2010’

Electra Flat Foot Technology®

By Whitney Benjamin | March 18, 2010

We were awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design, found in our Townie®, Amsterdam®, Cruiser and 20″ Kids‘ collections. It takes a small shift to make a big difference Flat Foot Technology’s breakthrough design starts at the heart of the bicycle by moving the crank forward so it’s ahead of [...]

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Featured Story

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Introducing four new color and design stories for ladies’ fashion bikes that extend into accessories and clothing!...

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The Verse Collection

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Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.

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