Posts for ‘May, 2010’
When we set out to develop the new Electra Ticino bicycle collection, we realized that the bike’s components would play a major role in not only how the bike looked, but also how the bike functioned. With the styling of the Ticino lineup hearkening back to the European custom and hand-built bicycles of 1940s-50s, we [...]
Ride To Work During National Bike Month Ah, the joys of spring: fresh clean air, blooming buds, warm breezes and a return to cycling for many of our friends who live in colder climates. May is National Bike Month here in the United States with Bike To Work Week running May 17th – 21st. If [...]
Meetings at Electra are a showcase of Apple iPhones – some in pockets, some on the table, some almost as an extension of the hand of the person holding it – all waiting for important (or not so important) information. Sometimes we share things we did over the weekend, silly pet (or cute kid) pics, [...]
Riding a bicycle isn’t synonymous with spandex outfits. Don’t get me wrong, I own a few drawers full of spandex, but I reserve those for full-day rides that get me from one county to the next. For the other 25 days each month, I ride my bicycle wearing whatever makes me feel good. And yes, [...]
Introducing four new color and design stories for ladies’ fashion bikes that extend into accessories and clothing!...
Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.
