Posts for ‘August, 2010’
It’s an exciting time at Electra right now. We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]
Who doesn’t love Julia Roberts? She has entertained us in so many sweet films over the years. Her smile alone lights up the golden screen. When the producers of the movie Eat Pray Love contacted us to help with the bicycle that Julia rides during an important segment of the film, I knew we would [...]
Several people have asked about the sizing of our Ticino bicycle line. Here is the men’s sizing chart.
Introducing four new color and design stories for ladies’ fashion bikes that extend into accessories and clothing!...
Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.
