By Electra | January 12, 2011
To all the parents whose kids were the lucky recipients of a new bike this holiday season: now that the gift wrap is gone and the bows all untied, it’s time to teach your little ones to ride. For many kids, learning to ride a bike is more than fun and excitement; it’s a joyous [...]
By Electra | January 11, 2011
Photo/drawing by Shelly Bowen of San Diego, CA “My Electra Townie has become a huge inspiration for me to step away from the computer and get some air more often. As a content strategist and brand storyteller with my own business, Pybop, my clients keep me focused on the digital world—and my computer screen. During [...]
By Electra | January 7, 2011
The Free People clothing blog, BLDG 25, just released a sneak peek and behind-the-scenes video of the fashion brand’s upcoming catalog shot in Paris by Israeli fashion photographer, Guy Aroch. Washed in soft sunlight and the vintage aura of subtle sepia-tones, the ephemeral photos and footage take on a dream-like quality, peopled by beauties in [...]
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- TAGS: Amsterdam, bicycle fashion, Electra Amsterdam, Electra Bicycle Co. photo of the week, Electra bicycles, Electra bike, Electra community, Free People, Free People clothing catalog, Free People January 2011 catalog sneak peek, lifestyle and leisure bicycles, Paris . View All Tags
By Electra | January 4, 2011
Photo submitted by Derek of Olympia, WA “This photo was taken when we got a big snow in town (unusual around here). My wife and I biked to a spot where we could sled, then decided to build a couple self portrait snowmen. My wife is much better looking than the one she built, but [...]