Posts for ‘January, 2011’

Pssst… Hey kids, you can do it! Learning to ride a bike is easy on an Electra.

By Electra | January 12, 2011

To all the parents whose kids were the lucky recipients of a new bike this holiday season: now that the gift wrap is gone and the bows all untied, it’s time to teach your little ones to ride. For many kids, learning to ride a bike is more than fun and excitement; it’s a joyous [...]

Photo of the Week

By Electra | January 11, 2011

Photo/drawing by Shelly Bowen of San Diego, CA “My Electra Townie has become a huge inspiration for me to step away from the computer and get some air more often. As a content strategist and brand storyteller with my own business, Pybop, my clients keep me focused on the digital world—and my computer screen. During [...]

Electra Amsterdam featured in dreamy sneak peek of upcoming Free People catalog.

By Electra | January 7, 2011

The Free People clothing blog, BLDG 25, just released a sneak peek and behind-the-scenes video of the fashion brand’s upcoming catalog shot in Paris by Israeli fashion photographer, Guy Aroch. Washed in soft sunlight and the vintage aura of subtle sepia-tones, the ephemeral photos and footage take on a dream-like quality, peopled by beauties in [...]

Photo of the Week

By Electra | January 4, 2011

Photo submitted by Derek of Olympia, WA “This photo was taken when we got a big snow in town (unusual around here). My wife and I biked to a spot where we could sled, then decided to build a couple self portrait snowmen. My wife is much better looking than the one she built, but [...]

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