Posts for ‘February, 2011’

Behind the scenes at the 2011 Electra catalog photoshoot—plus a casting call for our next!

By Whitney Benjamin | February 18, 2011

By now you may have seen our new 2011 catalog. Shot by Chicago-based photographer, Brian Kuhlmann, it’s a masterpiece of merriment and crazy characters, peopled by little boys with barbells, test pilots in top hats, lovely ladies with tin can telephones, a tattooed tiger-man—and more than a few fantastic Electra bikes. We always have a [...]

Photo of the Week

By Electra | February 16, 2011

Fiona of Dublin, Ireland “I took this while riding my Electra Blanc et Noir Cruiser 3i. (I LOVE  my bike!). I used to do a bit of freelance photography and I often go out on my bike with my camera attached to my camera mount. This photo was taken in November in the bike lane [...]

The incredible Heather Molina rides her bike across 12 states to raise money for affordable housing.

By Electra | February 9, 2011

Electra ambassador Heather Molina recently returned from a cross-country cycling adventure with Bike & Build—a non-profit that organizes cycling adventures for young adults to raise money and awareness for affordable housing advocacy in the US.  After pedaling over 3,900 miles across twelve states, and helping to build homes for underprivileged families in cities like St. [...]

Photo of the Week

By Elayne Fowler | February 8, 2011

Oxana of Odessa, Ukraine “I’m a queen of Electra bikes. All my friends love to ride too. We take our bikes and go cruising around the city. With Electra bikes, you are always exclusive on the road and surely in the limelight!” Want to share a photo of you and your favorite Electra? Each Tuesday [...]

Photo of the Week

By Electra | February 1, 2011

Photo submitted by Danny of Dayton, Ohio “I’m 33 years old and a guitarist of 19 years, half Irish and half Korean… Beer and Kim Chi are my best friends! I’m really into cruiser and custom bikes. Ever since I re-discovered bicycling again, all I wanna do is ride! I remember the day I first [...]

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Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.

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