By Electra | February 25, 2012
Our web team has been working hard to get you up close and personal with your favorite products on the Electra website. The brand new Zoom feature lets you see the Electra lineup in perfect detail. You can check out the meticulous handcrafted design of the Ticino 20D or zoom in close to see the [...]
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- TAGS: Amsterdam, Amsterdam bikes, Art Bike, Artistic, bicycle, bike, bikes, Electra, Electra bicycles, Electra bike, Electra community, Electra design, Electra Ticino, Feature, Girard, Way to Roll, Website, Zoom . View All Tags
By Electra | November 18, 2010
Los Angeles is a true megacity. It’s the second most populous city in the US, and the 14th largest urban area in the world. And as anyone who has ever visited the City of Angels knows, driving in LA is often less than heavenly; Los Angeles is the most congested city in the country. Trying [...]
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- TAGS: bicycle activism, bicycle culture, bike lane, bike path, bike route, bike to work, commute, commuting, Electra, Electra community, LA bike culture, Re:Cycle, traffic, UCR Sweeney Art Gallery . View All Tags
By Electra | September 2, 2010
We at Electra are thrilled to announced that our Townie Sport 105 won the “Design Distinction” award in I.D. magazine’s 2010 Annual Design Review. The Electra Townie Sport 105 bridges the gap between road and recreational biking. It is Electra’s stylish and comfortable alternative to the often undistinguished mass offerings of flat bar road and [...]
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- TAGS: 700c bikes, bicycle fashion, bike design, bike industry, Design awards, Electra, Electra bike, Electra design, fitness bikes, Flat Foot Technology, form and function, I.D. Magazine, lifestyle and leisure bicycles, recreational bikes, road bikes, Shimano 105, Townie, Townie Sport, Way to Roll . View All Tags
By Elayne Fowler | August 18, 2010
It’s an exciting time at Electra right now. We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]
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- TAGS: Amsterdam, Amsterdam bikes, bicycle dealers, bike industry, Cruiser, Dutch city bike, Electra, Electra Amsterdam, Electra bicycles, Electra bike, Electra bike Sales, Electra design, Flat Foot Technology, Kids Bikes, lifestyle and leisure bicycles, Townie, Townie bikes, US patent . View All Tags
By Whitney Benjamin | March 18, 2010
We were awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design, found in our Townie®, Amsterdam®, Cruiser and 20″ Kids‘ collections. It takes a small shift to make a big difference Flat Foot Technology’s breakthrough design starts at the heart of the bicycle by moving the crank forward so it’s ahead of [...]