Posts under ‘Design’ Category
Our web team has been working hard to get you up close and personal with your favorite products on the Electra website. The brand new Zoom feature lets you see the Electra lineup in perfect detail. You can check out the meticulous handcrafted design of the Ticino 20D or zoom in close to see the [...]
Los Angeles is a true megacity. It’s the second most populous city in the US, and the 14th largest urban area in the world. And as anyone who has ever visited the City of Angels knows, driving in LA is often less than heavenly; Los Angeles is the most congested city in the country. Trying [...]
We at Electra are thrilled to announced that our Townie Sport 105 won the “Design Distinction” award in I.D. magazine’s 2010 Annual Design Review. The Electra Townie Sport 105 bridges the gap between road and recreational biking. It is Electra’s stylish and comfortable alternative to the often undistinguished mass offerings of flat bar road and [...]
It’s an exciting time at Electra right now. We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]
We were awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design, found in our Townie®, Amsterdam®, Cruiser and 20″ Kids‘ collections. It takes a small shift to make a big difference Flat Foot Technology’s breakthrough design starts at the heart of the bicycle by moving the crank forward so it’s ahead of [...]
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Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.
