By Electra | April 21, 2012
Details matter! It’s the bells and whistles that give your ride that extra touch of personality so why not have some fun with it! From fashionably functional baskets, racks, fenders, bags, cup holders, lights, mirrors, saddles and grips, to shirts, socks, hoodies, handlebar flowers, tassels and the cherished bell, Electra encourages you to dress yourself [...]
By Electra | April 7, 2012
Want to add another splash of fashion to your Electra ride this Spring? Take a look at our new Sugar Skulls and Green Flash ladies’ hoodies now available in the online Electra USA Store. Check out the details of the two latest additions to the Electra Life Apparel Collection. The black Sugar Skulls Hoodie features a sophisticated [...]
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- TAGS: bicycle, bicycle fashion, bike, bike industry, bikes, Clothing, Electra, Electra bicycles, Electra bike, Electra bike Sales, Electra community, Electra design, hoodie, hoodies, Ladies Fashion, Parts and Accessories, women . View All Tags
By Electra | April 4, 2012
It’s that time of year again…our OPEN CASTING CALL! We want you for our 2013 campaign. We’re looking for real peeps rather than supermodels, but if you happen to be one that’s just fine. We are seeking individuals with diverse, eclectic interests and your own sense of style. Males and females between the ages of [...]
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- TAGS: 2013, bicycle fashion, bike, bike industry, bikes, casting call, Electra, Electra bicycles, Electra bike, Electra community, lifestyle and leisure bicycles, photo shoot, Way to Roll . View All Tags
By Electra | March 29, 2012
It’s pretty clear that Electra is passionate about encouraging and supporting the ongoing growth and enjoyment of everyday cycling. And our products speak for themselves in demonstrating our commitment to making unique bicycles that speak to a lady’s sense of style and fashion. So, we made sure to be upfront and center at the first [...]
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- TAGS: advocacy, bicycle, bicycle advocacy, bike, bike route, bike to work, bikes, commute, commuting, Electra, Electra Bicycle Co., Electra bicycles, Electra bike, Federal, funding, Girl, girls, National Bike Summit, National Women Cycling Forum, rights, Transportation Bill, Woman, women, Women in cycling . View All Tags
By eadmin | March 7, 2012
Need some extra comfort? We’ve got you covered with two new men’s hoodies that promise to keep you warm while looking cool this Spring. “The hoodie is a staple in so many people’s wardrobes. It’s comfortable and the stretchable breathable cotton makes it the perfect companion for a fun day out, on or off your [...]
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- TAGS: apparel, bicycle, bicycle fashion, bike, bike fashion, bike industry, bike to work, bikes, Collection, commute, commuting, cotton, Cruiser, Electra, Electra bicycles, Electra bike, Electra community, electra life apparel, hoodie, hoodies, lifestyle and leisure bicycles, lined hoodie, men's apparel, men's hoodie, men's hoodies, palm tree . View All Tags