Posts under ‘Featured’ Category

Sit Down. Stand Out. New Electra Ladies’ Fashion Bicycles, Accessories and Clothing

By Elayne Fowler | January 27, 2012

Introducing four new color and design stories for ladies’ fashion bikes that extend into accessories and clothing!

Celebrating Electra’s US patent for Flat Foot Technology®

By Elayne Fowler | August 18, 2010

It’s an exciting time at Electra right now.  We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]

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The Verse Collection

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Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.

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