Electrabike

To all the parents whose kids were the lucky recipients of a new bike this holiday season: now that the gift wrap is gone and the bows all untied, it’s time to teach your little ones to ride. For many kids, learning to ride a bike is more than fun and excitement; it’s a joyous [...]

Photo/drawing by Shelly Bowen of San Diego, CA “My Electra Townie has become a huge inspiration for me to step away from the computer and get some air more often. As a content strategist and brand storyteller with my own business, Pybop, my clients keep me focused on the digital world—and my computer screen. During [...]

Photo submitted by Margarita of Clermont, FL “My fondest memories of my childhood are riding my bike around the neighborhood with my siblings and the neighborhood kids. Those were the days! At 45 years of age, I had not been on a bike for many years… BUT it only took one ride down the street [...]

Photo submitted by Heaven of Piedmont, AL “We are a family of six and have EIGHT Electras in our garage:  two Townie Original 21Ds, one Townie Original 7D, my husband’s Townie Original 3i, my son Owen’s new birthday Ratrod Cruiser, a sweetheart Pajama Party Cruiser, and our newest addition, a Petro Zillia Cruiser for our [...]

We at Electra are thrilled to announced that our Townie Sport 105 won the “Design Distinction” award in I.D. magazine’s 2010 Annual Design Review. The Electra Townie Sport 105 bridges the gap between road and recreational biking. It is Electra’s stylish and comfortable alternative to the often undistinguished mass offerings of flat bar road and [...]