It’s an exciting time at Electra right now.  We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on the ground while still sitting in the saddle. It’s as if the bike is built around the rider. With this upright seating you are more relaxed and have a wider view of the road.  Most people know that this technology is featured in our Townie® and 20″ Kid’s bikes but you may not know that the essence of it has also been integrated into our Cruiser and Amsterdam® collections. Electras are special.  It is incredibly rewarding to  be accredited with a patent for our contribution to the industry, our bicycle dealers and consumers.  Some of us even joke, ‘yeah, we’re so much more than just a pretty face’. We encourage everyone to test ride an Electra for themselves and compare the difference. Our biggest hope is that you will find your perfect bike, and discover the joy and adventure that everyday cycling provides.