Electra Bicycle Blog http://blog.electrabike.com Way to Roll Tue, 15 May 2012 19:33:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Customize Your Ride with Expressive Electra Accessories http://blog.electrabike.com/customize-your-ride/ http://blog.electrabike.com/customize-your-ride/#comments Sat, 21 Apr 2012 11:00:15 +0000 Electra http://blog.electrabike.com/?p=2695 Details matter!  It’s the bells and whistles that give your ride that extra touch of personality so why not have some fun with it!  From fashionably functional baskets, racks, fenders, bags, cup holders, lights, mirrors,  saddles and grips, to  shirts, socks, hoodies, handlebar flowers, tassels and the cherished bell, Electra encourages you to dress yourself and dress your bike. You can even attach a camera to your handlebars with a custom camera mount to  document your ride and share with us on facebook! Head on over to the Electra USA online store and express yourself with your favorite Electra accessories!

 

Electra Bicycle Company Spinner BellElectra Bicycle Company Basket with liner

Electra Bicycle Company's Ticino Bike decked out with a bell and a leather side bag

Electra Bicycle Company Handlebar Flower

]]> http://blog.electrabike.com/customize-your-ride/feed/ 0 A Splash of Fashion! Brand New Ladies Hoodies are Just in Time for Spring http://blog.electrabike.com/a-splash-of-fashion-brand-new-ladies-hoodies-are-just-in-time-for-spring/ http://blog.electrabike.com/a-splash-of-fashion-brand-new-ladies-hoodies-are-just-in-time-for-spring/#comments Sat, 07 Apr 2012 21:14:14 +0000 Electra http://blog.electrabike.com/?p=2672 Want to add another splash of fashion to your Electra ride this Spring? Take a look at our new Sugar Skulls and Green Flash ladies’ hoodies now available in the online Electra USA Store.

Check out the details of the two latest additions to the Electra Life Apparel Collection.

The black Sugar Skulls Hoodie features a sophisticated black on black embroidered Electra logo on the front and playful green skull design (amor por vida) on the lower front and side. A smaller embroidered electra logo and green skull adorn the rear zipper pocket while the hot pink skulls liner is sure to add spirit to your ride.

Electra Bicycle Company Sugar Skulls Women's Hoodie

Snuggle up for the sunset in the Green Flash Hoodie that features a stylish embroidered white Electra logo on the front. A smaller embroidered electra and beautiful flowers with a petite butterfly accent the rear zipper pocket. Don’t miss the additional bouquet on one sleeve! The “flash of green” pops in the lining and front pockets.

Electra Green Flash Hoodie with Flower details

Both fully lined hoodies are slim fit design, so make sure to order one size larger for a looser fit.

MSRP $59.99.

]]> http://blog.electrabike.com/a-splash-of-fashion-brand-new-ladies-hoodies-are-just-in-time-for-spring/feed/ 1 Open Casting Call! Be a Part of the 2013 Electra Photo Campaign http://blog.electrabike.com/open-casting-call-be-a-part-of-the-2013-electra-photo-campaign/ http://blog.electrabike.com/open-casting-call-be-a-part-of-the-2013-electra-photo-campaign/#comments Wed, 04 Apr 2012 19:25:16 +0000 Electra http://blog.electrabike.com/?p=2615 It’s that time of year again…our OPEN CASTING CALL!

We want you for our 2013 campaign.

We’re looking for real peeps rather than supermodels, but if you happen to be one that’s just fine. We are seeking individuals with diverse, eclectic interests and your own sense of style. Males and females between the ages of 18 and 70, any race, size, and ethnic background.

The photo shoot is set tentatively for mid-May and location is yet to be determined. Must be willing to work in trade for a bike or equipment and Electra will not cover travel costs. If you are interested or know someone else who might be, please submit one face photo and one full body photo and tell us a little about yourself to casting@electrabike.com by 04/10/2012.

]]> http://blog.electrabike.com/open-casting-call-be-a-part-of-the-2013-electra-photo-campaign/feed/ 0 Photo of the Week – Actress Gabrielle Anwar and Her New Townie http://blog.electrabike.com/photo-of-the-week-actress-gabrielle-anwar-and-her-new-townie/ http://blog.electrabike.com/photo-of-the-week-actress-gabrielle-anwar-and-her-new-townie/#comments Sat, 31 Mar 2012 14:30:34 +0000 Electra http://blog.electrabike.com/?p=2651 Hey check out that awesome Electra Townie! Oh, and, you might also recognize the charming Gabrielle Anwar from the USA Network series Burn Notice. Gabrielle stars as Fiona on the show and we’re thinking maybe she’s gearing up to ride her Townie in an action-packed scene! We can dream.

Thanks to Mack Cycle in Miami, Florida for the great photo!

Way to Roll Gabrielle!

 

]]> http://blog.electrabike.com/photo-of-the-week-actress-gabrielle-anwar-and-her-new-townie/feed/ 0 Ride on Ladies! The First National Women’s Cycling Forum in Washington, D.C. http://blog.electrabike.com/ride-on-ladies/ http://blog.electrabike.com/ride-on-ladies/#comments Thu, 29 Mar 2012 14:30:04 +0000 Electra http://blog.electrabike.com/?p=2624 It’s pretty clear that Electra is passionate about encouraging and supporting the ongoing growth and enjoyment of everyday cycling. And our products speak for themselves in demonstrating our commitment to making unique bicycles that speak to a lady’s sense of style and fashion. So, we made sure to be upfront and center at the first ever Women’s Cycling Forum that took place during the National Bike Summit in Washington, D.C. last week. It was an exciting and lively discussion in a packed room!

While 2 hours wasn’t enough time to cover all the exciting advancements that are happening in women’s cycling, the impressive line up of speakers and hundreds of advocates, championed us to keep the conversation going! We encourage you to keep sharing your experiences and thoughts with us on facebook and this blog.

Another key takeaway and the focus of the National Bike Summit was that we have the power to keep affecting change if we continue to speak out and share our thoughts and wishes with our elected officials. So join in and help preserve funding for cycling programs and infrastructure. An easy first step is to contact  your local bike advocacy group.

Way to Roll! Electra Style.

]]> http://blog.electrabike.com/ride-on-ladies/feed/ 0 Photo of the Week – All Smiles at TEDActive http://blog.electrabike.com/photo-of-the-week-all-smiles-at-tedactive/ http://blog.electrabike.com/photo-of-the-week-all-smiles-at-tedactive/#comments Fri, 09 Mar 2012 15:00:55 +0000 Electra http://blog.electrabike.com/?p=2600 Electra Marketing Director, Elayne Fowler, spent last week in sunny Palm Springs, California lending out free bicycles for all of the TEDActive 2012 conference attendees. In her own words:

I loved the reaction when I told people that the cost to go for a bike ride was a smile. I got lots of smiles and lots of thanks for bringing our beautiful Electra bikes to TED. The flow of positive-playful-intelligent-creative-community-energy that formed and pulsed in the desert was impressive and while it took some effort to get up early for one of Ross’ 7:30 am pleasure rides, it ultimately turned out to be one of my favorite moments.

Way to Roll TEDActive 2012~!

Early morning ride at TEDActive 2012 in Palm Springs, California

]]> http://blog.electrabike.com/photo-of-the-week-all-smiles-at-tedactive/feed/ 1 Take the Chill Out of the Air with New Electra Men’s Hoodies http://blog.electrabike.com/take-the-chill-out-of-the-air-with-new-electra-mens-hoodies/ http://blog.electrabike.com/take-the-chill-out-of-the-air-with-new-electra-mens-hoodies/#comments Wed, 07 Mar 2012 15:30:46 +0000 eadmin http://blog.electrabike.com/?p=2579 Need some extra comfort? We’ve got you covered with two new men’s hoodies that promise to keep you warm while looking cool this Spring.

“The hoodie is a staple in so many people’s wardrobes. It’s comfortable and the stretchable breathable cotton makes it the perfect companion for a fun day out, on or off your bike,” said Elayne Fowler, Electra’s Marketing Director.

Check out the details of the two latest additions to the Electra Life Apparel Collection complete with rear zipper pockets!

The Black on Black embroidery Hoodie has a slick, olive color, palm leaf graphic on the inside lining and a rear zip pocket:

Electra Men's Black Hoodie detail of green and shiny palm tree landscape lining

The Red Hoodie has a double felt Electra appliqué, rear zip pocket (shown) and comfortable grey lining:

Electra Men's Red Hoodie with double felt Electra appliqué logo

 

 

 

]]> http://blog.electrabike.com/take-the-chill-out-of-the-air-with-new-electra-mens-hoodies/feed/ 0 Painting the Town with the Electra Fleet at TEDActive http://blog.electrabike.com/painting-the-town-with-the-electra-fleet-at-tedactive/ http://blog.electrabike.com/painting-the-town-with-the-electra-fleet-at-tedactive/#comments Fri, 02 Mar 2012 02:58:44 +0000 Electra http://blog.electrabike.com/?p=2558 There is so much enthusiasm here in Palm Springs, CA it’s contagious! Conference go-ers zip by on Electra bikes while people jump en masse on JumpSport trampolines. Collaborative teams provide a creative backdrop by wrapping everything they can get their hands on with brightly colored ribbon. It’s such an exciting week! A big thank you goes to Ross Evans (the mind behind cargo bike company Xtracycle) for joining the bicycle community with TED and integrating the Electra fleet into the mix this year!

Jumsport loves Electra Bicycle Company too!

A fan takes a photograph of the Electra Bicycle fleet at TEDActive 2012

 

]]> http://blog.electrabike.com/painting-the-town-with-the-electra-fleet-at-tedactive/feed/ 1 Big Minds and Electra Bikes at TEDActive http://blog.electrabike.com/big-minds-and-electra-bikes-at-tedactive/ http://blog.electrabike.com/big-minds-and-electra-bikes-at-tedactive/#comments Wed, 29 Feb 2012 15:30:34 +0000 Electra http://blog.electrabike.com/?p=2538 We couldn’t be happier right now to be providing so many creative minds with a free ride for the TEDActive 2012 conference here in Palm Springs, California. This quaint desert town is buzzing with people from all over the world and everyone is here to listen, share, collaborate and enhance our world through inspiring ideas. Right now, some of the most incredible minds around are riding our bikes.

Stay tuned for the latest updates from the Electra team at TEDActive!

Electra bicyclists smile for the camera at TEDActive

]]> http://blog.electrabike.com/big-minds-and-electra-bikes-at-tedactive/feed/ 0 Our Latest Web Features Let You Get Closer and Share http://blog.electrabike.com/get-closer-and-share/ http://blog.electrabike.com/get-closer-and-share/#comments Sun, 26 Feb 2012 02:00:25 +0000 Electra http://blog.electrabike.com/?p=2511 Our web team has been working hard to get you up close and personal with your favorite products on the Electra website. The brand new Zoom feature lets you see the Electra lineup in perfect detail. You can check out the meticulous handcrafted design of the Ticino 20D or zoom in close to see the unique artistic designs of the Girard bicycles in our Amsterdam Collection.

And now you can share all of your favorite Electra bikes with your friends and family using the latest Share buttons on each bicycle page. Tell the world what Electra ride you love the most on Google, Facebook, Twitter, and Pinterest!

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