Electrabike

By now you may have seen our new 2011 catalog. Shot by Chicago-based photographer, Brian Kuhlmann, it’s a masterpiece of merriment and crazy characters, peopled by little boys with barbells, test pilots in top hats, lovely ladies with tin can telephones, a tattooed tiger-man—and more than a few fantastic Electra bikes. We always have a [...]

Oxana of Odessa, Ukraine “I’m a queen of Electra bikes. All my friends love to ride too. We take our bikes and go cruising around the city. With Electra bikes, you are always exclusive on the road and surely in the limelight!” Want to share a photo of you and your favorite Electra? Each Tuesday [...]

Japanese magazines are fantastic. From the fresh photography and clean design, to the extreme fashion and exuberant captions in all languages—Japanese Kanji, English, French, you name it—Japanese magazines are a visual treat and wealth of creative inspiration. Here at Electra, we’re always excited when these mags roll in from across the sea to land in [...]

Last week we blogged about the upcoming release of the new Free People clothing catalog. Well, now it’s here—and we’re honored to find our Amsterdam Girard “Tree of Life” bicycle amongst the pages. Check out the full catalog here—but consider yourself forewarned: prepare to experience severe pangs of wanderlust and an acute craving for crème [...]

The Free People clothing blog, BLDG 25, just released a sneak peek and behind-the-scenes video of the fashion brand’s upcoming catalog shot in Paris by Israeli fashion photographer, Guy Aroch. Washed in soft sunlight and the vintage aura of subtle sepia-tones, the ephemeral photos and footage take on a dream-like quality, peopled by beauties in [...]