Electrabike

Mia Kohout and Tania Lo, publishers of urban cycling magazine, Momentum, were in town recently during a tour of Southern California. Escaping the wintry November weather of their homes in British Columbia, they stopped by for a “hello” and afternoon bike tour of coastal  Encinitas, an iconic  Southern California beach town at the northern tip [...]

Bikes are big in Encinitas, California. Sandwiched between the colorful biker bars of Oceanside and the sophisticated wine bars of Del Mar, the quaint and casual city of Encinitas rests at the northern tip of coastal San Diego County and offers a laid back, sand-between-the-toes atmosphere to match its funky, eco-friendly restaurants and shops, palm [...]

We at Electra are thrilled to announced that our Townie Sport 105 won the “Design Distinction” award in I.D. magazine’s 2010 Annual Design Review. The Electra Townie Sport 105 bridges the gap between road and recreational biking. It is Electra’s stylish and comfortable alternative to the often undistinguished mass offerings of flat bar road and [...]

It’s an exciting time at Electra right now.  We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]

Lots of news at Electra. Travis Vance joins Electra Bicycle Company in the new position of Director of IT. Travis Vance brings to Electra more than 15 years of relevant experience in the IT/Operations industry. In his new role as Director of IT, Vance will ensure the company achieves maximum benefit from their technology investments [...]