Posts tagged ‘Cruiser’
Today we celebrated the grand opening of our brand new global headquarters in Vista, Calif.! The ribbon was cut to celebrate our continued expansion and in typical Electra style we had a great time doing it! Today’s ceremony was accompanied by bicycle games and a heartfelt speech by our CEO, Skip Hess. All 36 Electra [...]
There’s more to this incredible photo of a 3i Rat Fink Electra Cruiser sent to us by Electra super-fan Joe Dory. Now read on as to how he squeezed it into his plane to fly it home! That’s dedication. Way to roll…errr…fly Joe! “I have a collection of Electra’s, (Boney Finger, Rat Rod, Black Betty, [...]
Feliz Dia de los Muertos everyone! Today is an exciting day for us at Electra. November 2nd is known as the Day of the Dead in many countries around the world and is full of sacred tradition where the living and the dead are reunited through celebrating the vibrancy of life! This special day is [...]
Catch a glimpse of some of Electra’s classic and fashion cruisers as superstar Keana Texeira rolls in style in her latest music video debut “Another Little Piece Of You” in HD on VEVO. ABOUT KEANA: Following 2 years as the youngest, most downloaded US artist in Japan, out-selling and outranking the likes of Lady Gaga, [...]
Dedicated Electra owner Deanna Branski was on her way to Santa Cruz, California when her Electra decided it wanted to fly off her car! Luckily no one was hurt, but read on for an amazing Electra rescue story with police heroes and everything! “On our way to Santa Cruz my Townie fell off our bike [...]
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Distinctive Electra style and Verse-atility blended into this new sporty, lightweight, 700c bicycle collection.
