By Whitney Benjamin | February 18, 2011
By now you may have seen our new 2011 catalog. Shot by Chicago-based photographer, Brian Kuhlmann, it’s a masterpiece of merriment and crazy characters, peopled by little boys with barbells, test pilots in top hats, lovely ladies with tin can telephones, a tattooed tiger-man—and more than a few fantastic Electra bikes. We always have a [...]
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- TAGS: Amsterdam, bicycle fashion, bike industry, casting call, Cruiser, Electra, Electra Amsterdam, Electra bicycles, Electra bike, Electra community, Kids Bikes, lifestyle and leisure bicycles, lifestyle models, photo shoot, Ticino, Townie, Way to Roll . View All Tags
By Elayne Fowler | February 8, 2011
Oxana of Odessa, Ukraine “I’m a queen of Electra bikes. All my friends love to ride too. We take our bikes and go cruising around the city. With Electra bikes, you are always exclusive on the road and surely in the limelight!” Want to share a photo of you and your favorite Electra? Each Tuesday [...]
By Electra | January 18, 2011
Last week we blogged about the upcoming release of the new Free People clothing catalog. Well, now it’s here—and we’re honored to find our Amsterdam Girard “Tree of Life” bicycle amongst the pages. Check out the full catalog here—but consider yourself forewarned: prepare to experience severe pangs of wanderlust and an acute craving for crème [...]
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- TAGS: Amsterdam, Amsterdam Alexander Girard Tree of Life, Amsterdam Girard, bicycle fashion, Electra, Electra Amsterdam, Electra bicycles, Electra bike, Electra bike Sales, lifestyle and leisure bicycles, Paris, Way to Roll . View All Tags
By Electra | January 7, 2011
The Free People clothing blog, BLDG 25, just released a sneak peek and behind-the-scenes video of the fashion brand’s upcoming catalog shot in Paris by Israeli fashion photographer, Guy Aroch. Washed in soft sunlight and the vintage aura of subtle sepia-tones, the ephemeral photos and footage take on a dream-like quality, peopled by beauties in [...]
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- TAGS: Amsterdam, bicycle fashion, Electra Amsterdam, Electra Bicycle Co. photo of the week, Electra bicycles, Electra bike, Electra community, Free People, Free People clothing catalog, Free People January 2011 catalog sneak peek, lifestyle and leisure bicycles, Paris . View All Tags
By Electra | December 28, 2010
Photo submitted by Amanda and Matthew of Sydney, Australia “This photo of my husband and me with our matching Electra bicycles was taken at Portland, Oregon’s first Tweed Ride. Riders were encouraged to wear dapper, tweed attire for the leisurely cycle through the city. It was chilly that day, but the Tweed Ride was quite [...]
