Electrabike

Mia Kohout and Tania Lo, publishers of urban cycling magazine, Momentum, were in town recently during a tour of Southern California. Escaping the wintry November weather of their homes in British Columbia, they stopped by for a “hello” and afternoon bike tour of coastal  Encinitas, an iconic  Southern California beach town at the northern tip [...]

Photo submitted by Margarita of Clermont, FL “My fondest memories of my childhood are riding my bike around the neighborhood with my siblings and the neighborhood kids. Those were the days! At 45 years of age, I had not been on a bike for many years… BUT it only took one ride down the street [...]

Photo submitted by Heaven of Piedmont, AL “We are a family of six and have EIGHT Electras in our garage:  two Townie Original 21Ds, one Townie Original 7D, my husband’s Townie Original 3i, my son Owen’s new birthday Ratrod Cruiser, a sweetheart Pajama Party Cruiser, and our newest addition, a Petro Zillia Cruiser for our [...]

We at Electra are thrilled to announced that our Townie Sport 105 won the “Design Distinction” award in I.D. magazine’s 2010 Annual Design Review. The Electra Townie Sport 105 bridges the gap between road and recreational biking. It is Electra’s stylish and comfortable alternative to the often undistinguished mass offerings of flat bar road and [...]

It’s an exciting time at Electra right now.  We were just awarded US patent # 7740262 for our innovative Flat Foot Technology® bicycle design. This is not a small feat. We created a completely new type of bike that provides an improved level of comfort and control AND allows riders to place their feet on [...]