Electrabike

By now you may have seen our new 2011 catalog. Shot by Chicago-based photographer, Brian Kuhlmann, it’s a masterpiece of merriment and crazy characters, peopled by little boys with barbells, test pilots in top hats, lovely ladies with tin can telephones, a tattooed tiger-man—and more than a few fantastic Electra bikes. We always have a [...]

Japanese magazines are fantastic. From the fresh photography and clean design, to the extreme fashion and exuberant captions in all languages—Japanese Kanji, English, French, you name it—Japanese magazines are a visual treat and wealth of creative inspiration. Here at Electra, we’re always excited when these mags roll in from across the sea to land in [...]

To all the parents whose kids were the lucky recipients of a new bike this holiday season: now that the gift wrap is gone and the bows all untied, it’s time to teach your little ones to ride. For many kids, learning to ride a bike is more than fun and excitement; it’s a joyous [...]

Photo/drawing by Shelly Bowen of San Diego, CA “My Electra Townie has become a huge inspiration for me to step away from the computer and get some air more often. As a content strategist and brand storyteller with my own business, Pybop, my clients keep me focused on the digital world—and my computer screen. During [...]

Bells, saddles, streamers, valve caps, baskets and bags—bike accessories make great gifts and stocking stuffers. Perfect for all types of riders—from corporate commuters, stylish café cruisers and fitness freaks, to grocery-getters, weekend warriors and little tykes on bikes—whoever made your list this holiday season, Electra offers tons of fun ways to customize and personalize their [...]